Branding dripping in strategy.

A brand visual identity needs many elements working together in order to be truly effective. A logo by itself won’t help your business grow.

My brand packages include several logo executions which can be used for different purposes, as well as a colour system, typography, supporting graphics and a rule book on how to use them all together in a consistent way.

Absolutely! Once your brand guidelines are finalised, there’s a whole range of ways we can bring your new brand to life! 

I can create business cards, report templates, signage, packaging, email signatures, Canva social media templates – you name it!

Once we’ve defined the separate elements of your brand, you need a document that outlines how to use them together in a consistent way. 

My visual identity package gives you all the rules to adhere to in order to ensure your brand looks the same across everything you put out into the world. It’s your go-to guide for any external providers you work with to make sure they stay on brand too.

A visual identity without a brand strategy will look lovely but it won’t necessarily help your business grow. If you have put some serious thought into your brand strategy and can provide me with all the information above, I can use that to design a visual identity that works!

However if I feel as though your brand strategy needs a little more work, I’ll recommend you add on the strategy package so I can do the work for you.

If your brand values are something like ‘compassion, integrity, trust, innovation’ it probably needs a little more work as this isn’t ‘strategic’ enough and won’t cut through the competition. But this is where I help guide you to a laser-focussed brand strategy that isn’t vague or common.

My process kicks off with a comprehensive brand questionnaire and phone call to make sure we’re aligned. Throughout the project I explain all my design decisions and base everything on feedback you’ve given me. 

Based on this, all of my past clients have only had the maximum inclusion of 2 rounds of changes to a branding project which are mostly tweaks.

If at some point you feel like we’re not hitting the mark, we’ll go back to your original brief and see if anything has changed.

All projects are invoiced 50% upfront to secure a start date and 50% balance upon delivery of your brand guidelines and all assets.

Many small businesses make the mistake of designing their logo in Canva or uing Fiverr or Upwork to save costs. This is fine to begin with, or if your business is simply a side hustle. However as your brand grows, you will need your branding to represent you as a company and speak to the right customers.

This is why strategic design becomes more important, as an aesthetic you personally like may not be the aesthetic that most appeals to your ideal client.

Canva logos can also be used by anyone else if created from a template, so you may find someone else with your branding! And often a ‘cheap’ logo will be based on a template and not unique to you or your goals.

And finally, a truly effective brand isn’t just the logo – it’s an entire visual system of fonts, colours, layouts & supporting graphics that makes sure your brand is highly recognisable and cuts through the competition.