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A new GP telehealth service for women

A women's health brand that looks nothing like the rest!

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ally healthcare logo design

The problem

ALLY Health needed a brand that stands out in a sea of women's health services in Australia

Women dealing with health issues are frustrated. They’re sick of a system that prioritises cost-efficiency over care, they’re looking for something better. Most of them have been searching for a service that will listen to them. They may have ended up on forums, in the hands of integrated medicine, or just feel completely lost and not knowing where to turn. Their search for better care stops with ALLY Health. This branding approach took in to account the feelings of these women – they’re looking for a service that is bold, profession, unapolagetic in nature. Soft pinks & purples often found in women’s healthcare brands weren’t going to cut it. ALLY needed a brand that exuded professionalism, evidence-based advice that takes women seriously, and to appeal to an audience that is frustrated, tired and just wanting answers in a cost-efficient and effective way.
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The solution

Enter a brand that listens to it's clients and speaks to their unique needs

The logo shows ALLY is no-nonsense and completely different to any other women’s health service. The ALL CAPS signifies that women’s health is no joke – it’s bold, its unapologetic, and women are shouting from the rooftops about their symptoms – at ALLY, we believe you. ALLY is confident, reassuring and supportive. The ‘L’s in ALLY are not uniform. This is because every woman is different, her symptoms are unique and her treatment pathway is different to the next person’s. The logo doesn’t reflect uniformity, because there is no uniformity in women’s healthcare. The ‘A’ is slightly askew to represent women’s health sometimes not always going to plan, but with the right team we can meet women where they’re at rather than fitting them into a one-size-fits-all treatment pathway. This is a brand that truly represents the ideal audience – no wishy washy flowy letters here, ALLY is unique, individual and means business!

The response

Quick growth and amazing brand recognition

The ALLY Health brand quickly gained traction with 50 expressions of interest within a few months throughout Australia. GP’s were onboarded and the system is quickly growing and gaining traction throughout the women’s health community, with a highly recognisable brand and engaging website. The website features a conditional sign-up form, requiring uses to answer a health questionnaire before being passed to a booking portal for easy booking. The brand is nothing like any other women’s health service in Australia, and perfectly represents a unique client base looking for answers.
  • Daily patient joining requests within 3 months of going live with the website
  • Positive client feedback on materials & website
  • Increased brand awareness & logo that resonates with ideal client (not just another women’s health service)
  • Streamlined user pathway and extra materials including healthcare plan templates, business cards and treatment area booklets
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"From the first meeting, it was clear Clare grasped the concept of what I was trying to achieve, and the audience I was trying to reach"

- Dominique Favell, Director, ALLY Healthcare

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ALLY Health has GP appointments servicing women’s health throughout Australia.
Build me a website!

"Clare was flexible in how we broke down the work and was willing to adapt to my erratic schedule...delivering a fast-tracked product so I could have it in time for some upcoming meetings/events. Despite tight deadlines I love the end product and am excited to work together again in the future. Highly recommend!"

- Dominique Favell, Director, ALLY Healthcare

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