I worked with the Hear More team to get to the bottom of their brand values. They mentioned the long and established history they had with their combined years of experience. And the fact that this wasn’t their first rodeo, they had all been part of the industry for many years and knew it well. Together we arrived at the iconography of an ear trumpet (after discarding the idea of 2 tin cups tied together with string). The ear trumpet iconography portrays a sense of history and science-based, proven techniques in audiology.
The brand was brought together with strong, easy to read typography for an older clientele, and the mint & watermelon colours work together to create a colour palette not yet seen in the audiology space. The brand completely differentiates Hear More from the larger healthcare chains and resembles the feel of a hospitality space; warm & inviting!
Imagery consists of people in real life situations, able to hear the minutiae of conversation. Branded patterns are used in textured paper and hearing aid gift box kits.
