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Coworking creche website & digital design

A revamp of user experience design, automation & email marketing to target more leads & optimise SEO

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coworking space website

The problem

An established brand growing rapidly

BubbaDesk had a website that had served them well to a point. They had multiple new coworking creche spaces opening in multiple locations in Sydney, the Central Coast & South Coast, as well as a direct competitor racing for the highest ranking spot on Google.

BubbaDesk needed a website that not only targeted its ideal client, but was optimised for SEO in order to leverage high ranking on Google.

In addition, BubbaDesk needed its brand to be more consistently reflected in email marketing. Its founder Lauren, also wanted to capture more emails through the website to add to a nurture sequence, opening up its client base to expecting parents who may want to use the coworking creche in the future.
coworking space blog template
coworking space website design sydney

The solution

Web redesign & build, SEO optimisation, email capture & email design

I started with a complete website redesign in close partnership with Lauren. We crafted copy and design that would not only optimise SEO, but draw in the right kind of client. I used email capture pop-ups and lead magnets to capture emails early in the decision-making process (i.e. expecting parents & those still on mat leave).

I created a streamlined process in which these email addresses are captured and added to a MailChimp list to be nurtured.

A redesign of BubbaDesk’s email templates meant more consistency in communication.

The blog template was transformed to convert, using evergreen call-to-action content and related articles. A partner page was created to offer discounts to members in order to nurture a strong community of parents within the coworking space.

The response

Better brand consistency & trust

The BubbaDesk brand is now smashing its competition with a premium brand that speaks directly to its ideal clients. All digital touchpoints are on-brand & highly recognisable with the BubbaDesk name, and not only educate leads on the brand itself, but provides a welcoming space for information & collaboration for working parents throughout Australia.
  • Increased website speed & performance from 50 – 98%
  • Increased ranking for target keywords & higher conversion rates
  • Better brand consistency & higher level of brand trust from ideal clients
  • Super fast, super responsive website that is converting more and is a key branding piece for the business
bubbadesk email template

"Clare rebuilt the BubbaDesk website with essentially a 2 word brief, and it's now a beautiful, responsive, super fast website that is converting more and is a key branding piece for the business"

- Lauren Phillips, Founder BubbaDesk

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BubbaDesk is based on the Central Coast and has coworking spaces in St Leonards, Inner West Sydney, Caringbah & Wollongong.
Build me a website!

"You're so easy to work with, and completely 'get' it. I really appreciate how above and beyond you have gone for our brand and business. I’m very content to have you part of our team."

- Lauren Phillips, Founder BubbaDesk

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