Hypermobility Physio is a specialised field, and those who experience the condition know the challenges, but also the quirks. One of them being the ability to bend joints in the most unusual ways, often able to use it as a party trick to impress others! I took this quirk of the industry and created a logo that joined the ‘H’ and the ‘M’ together in a beautifully bendy joint. The idea portraying hypermobility as a challenging, yet quirky way of life that ideal clients would resonate with.
The branding needed to be professional whilst showing this quirk, so the fonts and colours chosen reflect a highly professional allied healthcare service with the bendy join adding a little quirk.
I created a range of stationery & signage as well as a website in Wix to draw clients to the practice.
