Occupational therapy brand & website in Brisbane

This brand and website is an example of how great design can drive bookings & build brand trust.

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Occupational therapy branding & website

The problem

A new OT business that meets you where you're comfortable

Play & Thrive is a paediatric occupational service based in Brisbane needing a complete branding package & website. The business was just starting out but with many years of industry experience. Lots of OT businesses were opening up in the area & focussing on telehealth after COVID lockdowns, Play & Thrive needed to stand out from this crowd.

Their main point of difference was their willingness to travel TO their clients to make sure they’ve in their safe space during therapy.
occupational therapy branding brisbane
brand web design therapy brisbane

The solution

Visual identity & website that truly represents the Play & Thrive values

We centred messaging around play, using bright, fun colours in their branding and imagery that evokes a sense of children thriving in their safe place. The carefully curated colour palette was chosen to draw the eye and stand out, as well as emulate primary colours that resonate well with children. Stars provided a graphic element that represents hope & positivity, for both parents & their children.

The website was designed to provide a quick, easy, and comprehensive guide to their services, with a user-friendly interface for making bookings.

Therapy websites using Squarespace or Wix are easy to update once built so the client is able to maintain this website herself.

The response

More client bookings & brand trust

  • Uptick in client bookings within the first few months
  • Increased brand trust through targeted messaging & consistency
  • Increase in social media followers with the use of branded templates
  • Efficiency & consitency through branded report templates
ot website design brisbane

"I have regularly had comments on my brand & website and truly believe it’s helped me get clients."

- aLI BROWN, oWNER pLAY & tHRIVE OT

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This website was built in Wix because the client was familiar with the platform and wanted to be able to make content edits herself. If you’re after a WordPress, Squarespace or Shopify website, you’ve come to the right place. I recommend a platform based on your needs, not based on my skills. Because the beauty of being a trained digital designer is that I know good websites are all about user experience, design strategy & quality coding. The platform is just the vehicle to get there and I’m well versed in all of the above!

"Thank you so much Clare, the website and the branding looks fantastic. I can’t believe how much you understood the style of my business and how that is portrayed in the brand. I gave you so little to go on and you just intuitively knew what I needed. You absolutely nailed it! Thank you!"

- aLI BROWN, oWNER pLAY & tHRIVE OT

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