I started by working on the Nurturing Connections brand strategy – defining ideal clients and creating mood boards that would appeal to these clients. We worked collaboratively to find the perfect branding solution – warm, friendly & nurturing colours combined with decorative serif typography. The logo resembles organic branches that turn into brain synapses. These synapse icons are used throughout branding materials to reinforce the Nurturing Connections name and ensure it is highly recognisable, without even seeing the logo.
As part of a branding package, I developed a Brand Book to show Rachel & her other providers how to use the brand in a consistent way. And finally I selected and provided a range of royalty-free stock images that work together together portray the warmth and connection in her branding.
I then built her an easy-to-use website in Squarespace. Rachel was so happy with the results, she came back to me not long afterwards and engaged me to create email templates, PPT slide decks, email signatures and set up automated welcome emails for new sign ups. I have also created a masterclass pop-up and sign up forms on her website to make sure her new sign up process is fully automated and runs seamlessly in the background while she works with her clients.
