Why I don’t design ‘Just a Logo’ and why that’s a really good thing for your business.

A lot of people reach out to me asking for a logo design. And on the surface, it seems like a logo is the thing that will make your business feel more polished. But after 20 years in this space I’ll let you in on an industry secret: a request for ‘just the logo’ could be the beginning and the end of your brand.
